Antique French earthenware plate Longwy, advertising plate transfer decor “à la Samaritaine” airbrushed & stenciled decor, collectable plate, early 1900’s.
Antique and rare French earthenware plate stamped Longwy, this is an advertising plate for “A’ la Samaritaine” Paris department stores, dating early 1900’s.
The plate has a very lovely airbrushed and stenciled decoration in tones of green, featuring daisy flowers in Art Nouveau style, with touches of white, yellow and red, in central area there’s the advertising written “La Samaritaine”.
This kind of plates were gifts for the customers of the famous Parisian department store “La Samaritaine”.
La Samaritaine, an iconic department store had an immediate success that was a direct result of the transformation of the French society after the French Revolution.
A new bill, passed afterwards, indeed stated that anyone had the right to sell products they had not manufactured!
The Industrial Revolution then triggered a massive consumption impulse and by chain reaction the development of shops selling affordable goods.
La Samaritaine’s success was linked to its ideal location.
It is indeed a stone’s throw from Saint-Germain-l’Auxerrois Church and the Louvre Palace.
But above all, the unique commercial approach of its founder, turned it into the most successful department store of Paris!
La Samaritaine named after a water pump!
Ernest Cognacq and Louise Jay met while working in the already well-established Le Bon Marché department store.
On March 21, 1870 the Cognacq-Jay opened a “grand magasin de nouveautés ‘ (new fashions store) in the 48m2 backroom of the Café de la Samaritaine.
This cafe then stood at the corner of Rue du Pont-Neuf and Rue de la Monnaie.
They named their shop after after the water pump that supplied water to the nearby Louvre from 1608 to 1813.
La Samaritaine pump was decorated with a sculpture representing a Samaritaine – a woman from Samaria in Palestine, who gave water to Jesus on His Way of the Cross.
HOW TO USE IT:
Very lovely antique French advertising earthenware plate highly collectable, really special also to use as decoration, especially if you love antique French airbrushed and stenciled ceramics!
This plate is in perfect conditions with no shocks and no hairs, colors are bright and beautiful!
Diameter is 8” (20 cm).